What's it all about?
When it comes to your end product, be it a website, app, portfolio….what you say and how you say it makes all the difference. Think of it like a trail of breadcrumbs, your solution should be built in layers. In a website you want your homepage to act as a summary of key overarching information which tells your audience what they NEED to know about you and your brand / business. The other pages of your website are where the end user can dig deeper to find out more details. It’s al about making sure they know who you are, what you do and what action you ultimately want them to take.
Here are some examples;
• Make a purchase
• Contact you
• Follow through to a third party site
• Leave feedback
Here are some examples;
• Make a purchase
• Contact you
• Follow through to a third party site
• Leave feedback
We don’t take a one size fits all approach to copywriting for your solution. Everybody and every brand is different. Our expert copy writers will work with you to understand not just what you want to say but the tone in which you want to convey it. Here at 4Heron we take a more informal approach to client relations so rather than bombard you with corporate speak we want our website to reflect our style of communication. You may run a large scale corporate enterprise which requires a more formal style.
We will create copy that is reflective of you.
How it works with us
Our Copywriter will be briefed before speaking with you on the finer details of your solution / project (web / app / print etc) and will work closely with the Creative Design Lead to ensure a clear understanding on layout / spacing and many more important factors. There’s no point writing a page when you only have room for a paragraph!
We will then contact you to scope out the key points of information you wish to convey to your audience and your style of communication with them.
Your copy can be provided to you for sign off in whichever format you choose (a Word / Pages doc for comments or maybe you would prefer to see it in the design prototype itself to get a more realistic idea of how it will look and fit).
